Spring is the season when trees bud and buds blossom.
In this season of encounters, partings, and various changes,
we think about our loved ones more than usual and breathe more deeply.

HAA will start "Let's give a deep breath" project this spring.
If we spread deep breaths, the world will become a kinder place.
How happy we would be if we could realize such a future together with you.
This journal is a prologue to introduce the background of this project.
We hope you will take a deep breath and read to the end.

We hope you will take a deep breath and read it to the end. More.

Before we begin the project, let me reintroduce HAA.

HAA is a lifestyle brand based on the concept of "Touji," an ancient Japanese healing method.
The first product to be created is the HAA for bath series. The products use hot spring flowers carefully cultivated by artisans in Beppu, a region that has inherited the culture of hot-spring cures. The brand's mission is to "bring a deep breath of fresh air into your daily life" by providing the feeling of a hot spring bath in your own home.

Two years have passed since the launch of the product. Two years after its launch, we have received messages from our customers saying,
"I soak in a HAA bath on a tiring day," or "I gave HAA to my precious partner.


Among these messages, we began to receive comments such as, "My friend gave it to me and it was very good.

"My friend gave it to me and it was so good that I gave it to my family."
"I got it as a baby gift and liked it so much that I want to give it to someone else when they have a baby.

Beyond the concept of one-to-one gifts, more and more deep breaths are being chained together to the loved ones beyond.
This is what the warmth in your hearts has made us realize.

If many such chains were created, the world would be filled with kindness.
"Bringing deep breaths into everyday life. More and more.
That is what the "Give a Deep Breath Project" is all about.

A chain of kindness that spreads like ripples from person to person

Now then, what does it mean to "give a deep breath"? So what does it mean to "give a deep breath"?
For example, have you ever had this experience?

When you were tired from work, a colleague noticed and gave you chocolates.
Your friend who you haven't seen in a long time calls you for the first time in a while.
A family member said, "Thank you for everything.

When people care about others, they naturally feel "feelings" that are born in that moment. We believe that the "consideration" that naturally arises at that moment is the gift of a deep breath.

Thank you for your kindness.

That is how the gift of deep breath is passed on to someone else. In this way, the gift of deep breathing crosses over and reaches someone else.
If the chain of events continues in this way, the world will become a kinder place.

This is the "Give a Deep Breath Project. I hope that we can gradually expand the project together with you.

New campaign will be released soon.

And now we have planned a new campaign as part of the "Give a Deep Breath Project.
This is the first deep breath brought to you by HAA. More details will be released next week, so please look forward to it.
May deep breaths reach you in your daily life.