About HAA

HAA is a lifestyle brand based on the concept of touji (bath healing), a traditional Japanese health regimen. We strive to provide goods and services that feature Japanese local ingredients and traditions.

The modern world in which we live progresses at dizzying speeds, like news flooding social media. In times like these, it seems many people have less and less space in their lives, struggling to find time to take a deep breath.

HAA's mission is "to bring deep breaths to everyday life" in a world in which our breaths tend to get shallow.

When there is space in our bodies and minds, it allows us to look at ourselves objectively, or be more attentive of others. We believe that this leads us to be kind to others.

Believing that a small change in how we care for ourselves will lead to a huge change in the world, HAA seeks to provide a lifestyle with deep breaths, like "haaaah".