May 9 is "Breathing Day".
On this day when we want to value deep breathing more than usual, we are pleased to announce a new initiative of HAA! It is called "HAA LAB.

The word "LAB" is an abbreviation of "laboratory" and means "experimental laboratory" or "research laboratory.

In other words, "HAA LAB" is a place where deep breathing is studied and tested.
"What kind of research and experiments do you do exactly?" You may be wondering, "What kind of research and experiments do you do exactly?

First of all, let me tell you about the background of the HAA LAB.

HAA is a brand whose mission is to "bring deep breathing into everyday life.

This mission is a little grandiose, but it is a simple one:
Taking a deep breath creates a space in the heart that allows the person to look forward
→that person feels compassion for their loved ones and wants to deliver it
→the recipient also takes a deep breath and feels compassion for someone else
→through this chain of events, we can create a gentle society where everyone can live comfortably. This is a grandiose yet earnest wish to create a gentle society in which everyone can live comfortably.

The bath salts HAA for bath series were born as the first product to create the first deep breath, the starting point of all.
Two years have passed since its launch. The chain of deep breathing and gentleness has been slowly but steadily spreading, mainly through the use of gifts.
We are very happy about this, and it is thanks to all of you who have been using our products. Thank you very much.

On the other hand, we have come to think that we need to increase the number of people who are aware of the need for deep breathing on their own.
In fact, according to a customer survey we conducted in April,
we found that when people are really busy or in the middle of a whirlwind of things to do, many people are not aware that their breathing has become shallow. span>.
We would like to bring more deep breathing to the daily lives of such people.
To do this, we thought we needed a lab where we could get to know more about your daily life, and investigate and experiment with deep breathing from all angles.

So, here are some of the things we are planning for the HAA LAB in the future.

What we would like to do in the HAA LAB

▶Survey
First, we will conduct a survey about deep breathing and daily life and share it with you.


We would like to clarify the following through analysis of customer surveys, interviews with people who have successfully adopted deep breathing (HAA), and interviews with experts. （Through analysis of customer surveys, interviews with people who have successfully adopted deep breathing (HAA), and interviews with experts, we hope to clarify these issues.
We will post a HAA LAB Presents journal once a month, so please look forward to it!

▶Events
The HAA LAB will be hosting real events.

The HAA LAB is now keenly planning real events with customer participation.
We would like to make this an opportunity to experience "deep breathing" in various genres and approaches, and to realize its benefits.
We will let you know the details as soon as they are finalized, so please look forward to this as well.

▶Podcast
As a consistent effort to bring deep breathing into your daily lives, we are starting a podcast program today.
The name is "HAA LAB presents Women who can and cannot breathe deeply.

This is a sister podcast program in which KANOKO (older sister), representing the woman who cannot breathe deeply, and KIRIKO (younger sister), representing the woman who can breathe deeply, explore various ways of "taking a break.

We will visit places in Japan where you can take a deep breath (=HAA SPOT) and report on our experiences there, and talk about our recent HAA time in a loose Oita dialect. Let us know about your problems, your guesses for HAA time, and your recommendations for HAA SPOTs. In the #DeepMale (hashtag is read as shinjo)

first broadcast, we will be bringing you stories of "#I can't take a deep breath. I'm going to share with you a story about a "certain" situation.
We hope you can listen to it while relaxing, while doing housework, or on the train to work or school. Please follow us on Twitter.

Deep Breathing is more familiar and more DEEP.

We have written a lot of passionate thoughts, but what we want to do is simply to "bring deep breathing into your daily life.
We would like to expand the circle of deep breathing that we have been expanding with you.

We hope that the contents of the HAA LAB will help those who are so busy in their daily lives that they forget to take a deep breath so that taking a deep breath will become "normal.

In the June HAA LAB Journal, we will analyze the results of the customer survey we conducted in April!
We will discuss the relationship between our current daily lives and deep breathing, so please look forward to it.

Make deep breathing more accessible and DEEP.
Please enjoy the HAA LAB.