Journal

【HAA's Work: Delivering Deep Breaths from the Sigh】 Behind the Scenes of Creative Photography

【HAAの仕事:視覚から深呼吸を届ける】クリエイティブ撮影の裏側

May 2023. A creative shoot for HAA took place at a studio in Tokyo. In this issue, we would like to share a little bit of what happened.

The creative photography was helmed by Ikeda, the HAA representative, and Sakaguchi of the marketing team.
After many meetings and preparations, including identifying the necessary shots, securing a studio, hiring models and photographers, and location scouting, the day of the shoot arrived. We asked Sakaguchi about his thoughts on the shoot.

Sakaguchi:
"What we focused on in this shoot was to give shape to the creativity that accompanies your daily life. By capturing HAA items as they fit into people's lives, we tried to visually convey what it is like to live a life of deep breathing.

Selection of accessories and other shooting items are also carefully selected. The team consults with each other and makes many fine adjustments on site in pursuit of better manufacturing.

Here is a cut of the image soaking in a bath with HAA bath salts.
You can almost hear the "Ha~" leaking from the photo.

We also filmed him reading an essay exclusive to the "HAA for bath Hibi" series.
The wrapper wrapped around the bath salts contains this short essay.
These essays on the theme of "Everyday" were written by expressive people of various ages, genders, and occupations.

By the way, "HAA for bath Hibi (10 packets)" comes with a device that allows you to select the sentence that best suits your mood at that moment. The "HAA for bath every day (pack of 10)" comes with a device that allows you to select the sentence that best suits your mood.



https://haajapan.com/en/products/haa-for- bath-hibi



"HAA for bath Hibi (5 packets)" includes "A New Wind", "Modest Love and "The Day I Looked Up at the Sky", each with a different aftertaste.



https://haajapan.com/en/products/haa-for- bath-hibi-5p



Enjoy the feeling of a hot spring with the authentic bath salts derived from Beppu yunohana and read the text to deepen your breath. We hope you will enjoy the experience of deepening your life at home.

The resulting new creative photos are used in the journal.
We are very happy if through the photos you can expand your image of how to use and enjoy them in this way.

ちえみ 佐藤
ちえみ 佐藤
京都在住。HAAのジャーナルの企画・執筆を担当しています。好きなHAA時間は、京都散策と日帰り温泉巡りです。
https://www.instagram.com/sato_kyoto/

Special Edition

For you
and your special someone.

A bath powder enveloped in words, containing approximately 10 baths' worth of "HAA for bath". Give yourself or special someone time for deep breaths.

"HAA for bath Everyday life"

60g×10 packets$120.00 Tax included

Our product list to help you incorporate touji (bath healing) into everyday life

HAA for bath Hibi (10 packets)
Regular price
$120.00
Price
$120.00
Regular price
$120.00
On sale Sold out
HAA for bath Hibi (5 packets)
Regular price
$75.00
Price
$75.00
Regular price
$75.00
On sale Sold out
HAA for bath 900g - Onsen Mineral Bath Soak
Regular price
$132.00
Price
$132.00
Regular price
$132.00
On sale Sold out