Journal

Case 5: Comfortable Rhythm and Human Patterns Born of U-turn Migration: The Case of HAA Member Matsuura

【連載│暮らしのなかの深呼吸】Case5.Uターン移住が生んだ、心地よいリズムと人間模様~HAAメンバー松浦の場合

In this series of articles, we will focus on the daily lives of our unique HAA members and introduce you to their "deep-breathing lifestyle".
The fifth installment is the life of HAA marketing member Matsuura.

"I am the self-proclaimed first HAA fan," smiles Matsuura, a member who has watched over and supported HAA since the brand's early days.

Matsuura was born and raised in Tokyo, Japan, where he worked for about six years as a publisher. Matsuura made a U-turn to his hometown in Nara Prefecture after changing jobs from the publishing industry, where he had worked for about six years in Tokyo. Currently, he works in sales and public relations for a company in the Kansai region and is involved in HAA's marketing.

Matsuura made a complete change from his busy life alone in the city. We spoke with her about her life now that she is back in her hometown, surrounded by family, friends, and abundant nature.

One day's schedule

 

Deep Breathing in Life

CHECK 1 ▶ Facing your heart, 1 hour train ride

Matsuura says he commutes by train from his home to the office, taking over an hour. Although the long trip may seem daunting, it seems to be a very meaningful time in his life, as he can turn on and off the train, and he is soothed by the scenery from the train window.

"Taking a deep breath while looking out over the fields from the train is a healing time for me and helps me switch between work mode and daily mode.


"When I was working for a publishing company in Tokyo, I was really busy. I had to take the train, but it was crowded and my mind was so occupied that I didn't have time to relax and take in the scenery. I appreciate the convenience of being able to quickly get to the office in 10 minutes, but now that I commute an hour to work, I appreciate the comfort that I can only experience in this place.

CHECK②▶Interaction with people that transcends generations

CHECK②▶Interaction with people that transcends generations

After the U-turn, spending more time with family and friends who know each other well seems to be a pleasant change.

"I talk to my grandmother every day when I get home from work. I used to only talk to her on the phone once in a while, so I am happy to be able to look her in the eye and talk to her slowly. I myself am very healed by that time."


"I am very happy to be able to spend more time with my grandmother.


"Many of my local friends have become mothers after having children, but I enjoy going out with the three of us, children included. It is very important to have old friends who have known each other for a long time, and with their children, the intergenerational exchange is very enjoyable now."

CHECK ③▶"Ha~" in the bathtub at the end of the day.

"At the end of the day, soaking in a bath is indispensable. On holidays, I sometimes go to a local hot spring. Soaking in a bath and relaxing is an important time to relieve the fatigue of the day and to energize for the next day.





(Large capacity, HAA for bath 900g for daily bathing)

HAA for bath is a favorite at home and as a gift
.

HAA bath salts are often given as gifts. What are the actual occasions in which they are used?

(HAA for bath small box, perfect for souvenirs)

"I gave this as a baby shower gift to a friend, and she was very pleased that HAA bath salts can be used for babies over 3 months old, so she was looking forward to taking a bath with me.
We also give them as gifts to acquaintances we haven't seen in a while and they love them. Since it does not contain sulfur, there is no worry about damaging the bathtub, and the fact that it is fragrance-free makes it easy to give.

The relationship between nature and people brought us deep breaths
.

"There are many things I noticed after my U-turn. The changing of the seasons as informed by food and scenery. I am grateful to be in a state where I can notice them. I would like to enjoy my life with deep breaths, chewing on these happy changes every day. >------------


In this issue, we introduced HAA member Matsuura's "deep breathing in daily life.

When the environment changes, the senses are freed and the field of vision widens.

Even if you have taken this for granted for some time, if you look around you once again, you may find the seeds of deep breathing.

Thank you for reading to the end of this issue.
So, please look forward to the next installment.

 

編集部 HAA
編集部 HAA
心身ともに余白のあるライフスタイルが送れるように、様々な情報を深呼吸と共にお届けします。

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A bath powder enveloped in words, containing approximately 10 baths' worth of "HAA for bath". Give yourself or special someone time for deep breaths.

"HAA for bath Everyday life"

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