HAA, A Year in Review: Year-End Message

How are you doing at the end of the year? Hello everyone, how are you doing at the end of the year? HAA President Ikeda here.

HAA President Ikeda

There are only four days left in 2022.

This time last year, I was shipping bath salts to our crowdfunding supporters. I packed them one by one into cardboard boxes and wrote a message for each of the 600 people who supported us. It was hard work, but it was very heartwarming to receive the support of so many people.

A year has passed since then. Our brand website is now open, our products are traveling all over the country, and we have received a lot of positive feedback.
We are deeply moved and filled with gratitude to think that Deep Breath has reached you all. Thank you so much.
In this issue of the Journal, I would like to reflect on the past year of HAA with your support.

January 2022 HAA website opens and sales begin

In preparation for the opening of the official HAA website on January 24, we had actually been working on photography and site construction for about six months. Everything was new to me, and I was both anxious and excited on the day of the official launch. I was both anxious and excited on the day of the official launch, and I received many messages of "We have been waiting for you! I still remember the warm feeling I got when I saw so many people purchase our products with messages of "I've been waiting for you!

(HAA's photo shoot)

One of a kind at an exhibition or special show

This year, we will try everything! In this spirit, we exhibited for the first time at exhibitions for buyers, such as the "TE TE TE Business Meeting" in June and the "Dainippon Market" in September. We are happy to report that the number of stores handling our products is gradually increasing as they sincerely listened to our poor explanations.

(A staff member struggling at a tete-a-tete business meeting)

The following NOTE describes in detail about exhibiting at Tete-Tete business meeting. Please take a look if you like.
https://note.com/ikekano_/n/ne25ff79cd 09d

We also held our first exhibition as HAA in November at SPICA, a select store in Beppu.

(SPICA Special Exhibition)

The HAA exhibition was held under the theme of "Deep Breath Before Good Night", inviting 7 brands of makers from all over Japan that we met at the "Tete Tete Business Meeting" and "Dainippon Market". I was able to talk directly with many people, and it was an encouraging time for me as I continue to manage my own brand. After all, it is nice to be able to see the faces of the people who actually hold the products in their hands.

Development of new products

In July, we launched a new package of "HAA for bath small box" and in September, a new package of "HAA for bath Hibi (5 packets)". We have been steadily preparing for about six months, studying the specifications of the box and having various expressive people spell out their days.

To commemorate the pre-sale of "HAA for bath Hibi (5 packets)", we also held a collaboration project with Tsutaya. We believe that we were able to give form to the idea of "bringing deep breaths into daily life" that we want to convey by developing the product together with a selection of books by the artists who wrote HAA for bath Hibi.

(The development at Tsutaya Umeda main store)

Journal

We want to deliver "deep breaths" in many ways, not least with our products. One of our efforts is to update an article in the Journal once a week.

Column articles on HAA time that describe deep breathing that is easy to adopt in daily life. In addition, we also publish interviews with our customers, stores, and accommodations. We hope you will take the time during the year-end and New Year vacations to read these articles and deepen your breathing. (For a list of journals, click here).

Toward Creating Circulation that HAAs

As we grew the HAA brand, we became involved with many different people and naturally became aware of "creating a cycle that HAAs.

How can we help everyone involved in HAA to take a deep breath and have a marginin their hearts?
As a first step, we decided to have some of our products, such as the newly packaged "HAA for bath Hibi (5 packets)" work at welfare facilities.

For more details, please refer to this article.
https://note.com/ikekano_/n/n48c08781d44c

We look forward to another great year at HAA in 2023!

It has been a dense year, too dense to write about yet, but we will be moving forward with new initiatives for the HAA next year.

First of all, as it has been one year since the launch of "HAA for bath Hibi (10 packets)", we are planning to renew the daily text. Once again, we have a collection of ten different sentences. Please look forward to it.

In addition, HAA is seeking to expand the scope of delivering more deep breathing, not just bath salts. First of all, we are working on something as a tool to deliver deep breathing in the most familiar and easy way. We will be able to unveil it next month, so please look forward to it as well.

We hope that we can play a role in the future of a friendly world by continuing to create a cycle of HAA, one small step at a time.